# Commercial

> A rotating art partnership for premier commercial properties, aligned with each building's positioning and tenant profile.

URL: https://www.creativeartpartners.com/divisions/commercial

Service: Rotating art rental programs for commercial properties

*Curated collections that bring lobbies and corporate spaces to life.*

## We collaborate with institutional owners, operators, and design teams to create rotating art rental programs aligned with each building's market positioning and tenant profile.

From lobbies and amenity spaces to our Tenant Concierge Art Program (TCAP), our programs bring a cohesive curatorial vision and execution to the entire property. We make art an integral part of the building, enhancing perception, engagement, and long-term value.

## Trusted by premier ownership groups and property teams.

Hines, Savanna, CBRE, Anderson Real Estate, Boston Properties, JLL, M Moser Associates, Gensler

## What Great Art Does for Great Buildings

### Strengthens Leasing and Tenant Attraction

A curated art program elevates how a building is perceived, making it feel more premium, complete, and desirable.

### Enhances Asset Positioning

Art differentiates buildings within competitive markets, signaling investment, quality, and long-term ownership vision. It connects the property to a broader cultural conversation that makes it more relevant and distinctive.

### Enriches the Tenant and Visitor Experience

Art transforms the day-to-day experience of everyone who walks through the building, creating a more engaging, dynamic, and memorable environment.

### Extends Value Through TCAP

Through our Tenant Concierge Art Program, tenants work directly with our team to bring curated art into their own office spaces, expanding the impact of the art program beyond common areas.

## ACTIVATED ACROSS THE PROPERTY

1. **Property and Market Analysis** Every building has its own identity, tenant profile, and position in the market. We assess all three before curating a single artwork.
2. **Curated to the Building and Its Tenants** A rotating collection aligned with the property's positioning, activating lobbies, amenity spaces, and common areas as part of the building's broader amenitization strategy.
3. **Seamless Delivery and Installation** Our team manages everything across the entire property, from delivery through final placement. Coordinated with property management so tenant operations are never interrupted.
4. **Tenant Concierge Art Program (TCAP)** An exclusive, in-building art resource for every tenant's office. Personalized consultations, flexible rental and purchase options, and full-service delivery and installation.

## WHAT OUR PARTNERS SAY

> “I’ve been working with Creative Art Partners for the past four years. Brian and his team at CAP are a joy to work with. We have rotated our Installation several times throughout our New York City portfolio and it is always a seamless process. I am CAP’s biggest supporter!”
>
> Chris Schlank, Founder, Savanna

> “When we modernized Avenue of the Stars, we brought together the best in architecture, design, and landscaping. The art needed to be at that same level. CAP delivered. Their rotating programs have had a significant impact on how the buildings are presented and how tenants and visitors experience the space every day.”
>
> Matt Lavin, CEO & President, Anderson Real Estate

## Frequently Asked Questions

### What is an art program for a commercial building?

A commercial art program is a curated, rotating collection for an office building's lobbies, amenity spaces, and common areas. Creative Art Partners works with institutional owners, operators, and design teams to align each collection with the building's market positioning and tenant profile, and manages the program over time.

### How does art affect leasing in an office building?

Art makes a building feel more premium and finished, which shapes how prospective tenants see it on a tour. Owners work with Creative Art Partners to differentiate Class A buildings, attract quality tenants, and improve the everyday experience for the tenants already in the building.

### What is the Tenant Concierge Art Program (TCAP)?

TCAP is an in-building art resource from Creative Art Partners for every tenant's office. Tenants get personalized consultations, flexible rental and purchase options, and full-service delivery and installation, which extends the building's art program beyond the common areas.

### How often does lobby art rotate?

Most commercial programs from Creative Art Partners rotate annually, with seasonal or themed rotations available. Each rotation includes artwork placards, a collection summary, and a ready-to-send announcement for tenants.

### Which property owners use Creative Art Partners?

Creative Art Partners' commercial clients include Hines, with a multi-year rotating program across eight Class A buildings in New York. CAP also runs programs for Savanna across three buildings and for Anderson Real Estate at 1800 and 1900 Avenue of the Stars in Century City.

## Related insights

- [Case Study: Hines (Operating Partner, Hudson Square Properties), New York](https://www.creativeartpartners.com/insights/case-study-hines-operating-partner-hudson-square-properties-new-york)

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Source: https://www.creativeartpartners.com/divisions/commercial