# Hospitality

> Art that becomes a defining layer of the guest experience for renowned hospitality brands.

URL: https://www.creativeartpartners.com/divisions/hospitality

Service: Art programs for hotels, restaurants and private clubs

*Shaping a more distinctive and memorable guest experience through art.*

## We collaborate with ownership groups, operators, and design teams to create rotating art rental or purchase programs aligned with each property's concept, location, and narrative.

Our programs activate every area of the property, from public spaces and guest rooms to restaurants, spas, and private areas. Art becomes a defining layer of the brand experience, strengthening identity, deepening guest connection, and setting the property apart.

## Trusted by renowned hospitality brands.

Zero Bond, Private Suites, Atria, Mary Lou's, Alba, Sartiano's, Sixty Hotel, SAG Awards, Rockwell Group, Parklane Hotel, Wndr Co

## What Great Art Does for Great Properties

### Deepens Guest Experience and Emotional Connection

Art transforms a visit from expected to unforgettable, creating moments that drive loyalty and return visits. A curated program shapes how guests experience a property from the moment they arrive to long after they leave.

### Strengthens Brand Identity and Differentiation

In a market where amenities and finishes are increasingly similar, art gives a brand something competitors cannot replicate. A strong art program expresses a property's uniqueness, cultural relevance, and character.

### Signals the Standard of the Brand

Intentional, sophisticated curation signals quality at every level. When the art is exceptional, guests trust everything else will be too.

### Keeps the Experience Evolving

Through rotating installations and curated programming, the brand experience stays fresh, culturally relevant, and dynamic. Art becomes a living element of the property, not a static backdrop.

## WHAT OUR PARTNERS SAY

> “Art is a defining pillar of the Zero Bond experience, and CAP is an invaluable asset in helping us curate our collection. They expertly bring new artists and perspectives which creates conversation and is instrumental in maintaining Zero Bond’s character and energy.”
>
> Scott Sartiano, Founder, Zero Bond

> “At PS, we are on a relentless quest to create an environment of peace, calm and luxury along every touch point of your journey. We are proud to have our walls adorned by beautiful contemporary art courtesy of our partners at CAP.”
>
> Amina Belouizdad Porter, CEO, PS

## Frequently Asked Questions

### What is a hotel art program?

A hotel art program is a curated collection designed around a property's concept, location, and story. Creative Art Partners creates rotating art rental and purchase programs for hotels, restaurants, private clubs, and private terminals, covering public spaces, guest rooms, restaurants, spas, and private areas.

### Can hotels rent art instead of buying it?

Yes. Creative Art Partners offers hospitality art rental, purchase, or a combination of both. Rental lets a property rotate its collection to keep the guest experience fresh without renovating, while purchased works can anchor signature spaces.

### How does art affect the guest experience?

Art shapes how a property feels from arrival to checkout, and it's often what guests photograph and remember. A strong program from Creative Art Partners reinforces brand identity, signals the standard of the property, and gives guests a sense of place.

### Which hospitality brands work with Creative Art Partners?

Creative Art Partners' hospitality clients include Zero Bond, P/S Private Suites, Atria, Sixty Hotels in Beverly Hills and Washington DC, Park Lane Hotel, Mary Lou's, Alba, and Sartiano's.

### What is the process for a hotel art program?

It begins with a conversation with the ownership group, operator, or design team about the property's concept and guests. Creative Art Partners then curates the collection, presents artworks by location, manages logistics and installation, and plans rotations and programming over time.

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Source: https://www.creativeartpartners.com/divisions/hospitality