New Development
Defining the art experience for the world's most ambitious developments.
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WHAT WE DO
We pioneered the end-to-end art rental program for residential developments and branded residences.
Our programs integrate art across every stage of a project, from renderings, to sales galleries and model residences, lobby and amenity spaces, and our Resident Concierge Art Program (RCAP). This approach makes art a defining and consistent element of the project, strengthening buyer connection, brand positioning, and the overall resident experience.
Trusted by visionary developers and iconic brands.
Built into Every Phase
What Great Art Does for Great Developments
Elevates Pre-Sales and Marketing from Day One
Our art programs shape the first impression of a project, from renderings and marketing materials through the sales gallery experience. We begin telling the story of the development from the very first touchpoint.
Accelerates Sales and Deepens Buyer Connection
Our programs bring residences to life, making spaces feel complete, livable, and aspirational. Buyers form stronger emotional connections when a project feels fully realized, allowing them to envision their future within the space.
Strengthens Brand and Market Positioning
A CAP art program signals quality, sophistication, and permanence. It strengthens the identity of the development, differentiates it within the market, and becomes an integral part of the building's story.
Enhances the Resident Experience
Through our Resident Concierge Art Program (RCAP), we create a fully integrated residential amenity, delivering a more dynamic, personalized, and elevated experience for residents.
INTEGRATED ACROSS EVERY STAGE
How We Work
Project Renderings Curation
Cleared artworks integrated into renderings, marketing collateral, and pre-sales materials, establishing the project's art identity before construction is complete.
Sales Gallery and Model Residences
Art programs designed to elevate the sales experience and accelerate sales velocity, creating powerful first impressions from the first broker tour through final sellout.
Lobby and Amenity Spaces
Curated collections for the building's lobby and amenity areas, reinforcing the project's positioning from move-in day forward.
Resident Concierge Art Program (RCAP)
An art amenity giving residents direct access to CAP's collection through purchasing and rental services for their own homes.
New Development
Featured Projects
53 West 53 Model Residence
WHAT OUR PARTNERS SAY
“Partnering with CAP to curate the art at Rosewood Residences was an exceptional experience from start to finish. They intuitively understood our vision. Their flawless end-to-end service brought a true gallery-level experience into the spaces.”
Jitendra Jain
Director of Development, Nahla Capital (Rosewood Residences Beverly Hills)
“Art has become a critical part of how we position and sell luxury developments in Florida. Creative Art Partners understands the entire development process and delivers a level of art programming and service that matches the caliber of the projects we represent. They’ve been a valuable partner in multiple projects across the country.”
Jay Parker
Chief Executive Officer of Brokerage, Douglas Elliman Florida
“The art in the lobby was one of the first things I noticed when I toured the building. After we moved in, we connected with the CAP team through the resident art program and now have a collection from them throughout our home. It’s been one of the most fun parts of living here.”
Daniel & Sarah M.
Four Seasons Residents, Beverly Hills
“We have worked with CAP on several new development projects over the years, including Century Plaza and Rosewood Residences Beverly Hills. They’re incredibly easy to work with and always understand the vision of the project. From selecting the art to the final installation, they’ve been a great partner every step of the way.”
Amir Ensani
Director of Branded Residences and New Development, The Beverly Hills Estates
Frequently Asked Questions
A few things that may be helpful to know.
What is an art program for a new development?
An art program for a new development integrates art across every stage of a residential project. Creative Art Partners pioneered the end-to-end approach, covering renderings and marketing materials, sales galleries, model residences, lobby and amenity spaces, and resident homes through its Resident Concierge Art Program.
When should a developer bring in an art program?
As early as the renderings stage. Creative Art Partners places cleared artworks into renderings and pre-sales materials before construction is complete, then carries the same art identity into the sales gallery, model residences, and finished building.
What is the Resident Concierge Art Program (RCAP)?
RCAP is an in-building art amenity created by Creative Art Partners. Residents get direct access to the company's collection of over 15,000 artworks to purchase individual pieces, buy a complete collection, or rent through CAPHome. The CAP team handles curation, delivery, and installation, at no cost to the developer.
Which branded residences does Creative Art Partners work with?
Creative Art Partners provides art programs for Four Seasons Residences Los Angeles and Washington DC, The Edition Residences West Hollywood, Rosewood Residences Beverly Hills and Turtle Creek Dallas, Mandarin Oriental Residences Beverly Hills and New York, The Ritz-Carlton Residences Brooklyn Heights, Auberge The Knox Residences Dallas, Banyan Tree Residences West Palm Beach, and The Raleigh Residences Miami, among others.
Is the art in a new development rented or purchased?
Most new development programs from Creative Art Partners are rented, which allows lobby and amenity collections to rotate over time. Developers can also purchase pieces, and residents can buy or rent art for their own homes through the Resident Concierge Art Program.
