How Creative Art Partners built the retail art program for Meadow Lane in Tribeca, with food-themed works by Lucien Smith, Petra Cortright, and Mary Weatherford.
Sophia Cohen introduced Creative Art Partners to Sammy Nussdorf as he was building Meadow Lane, a gourmet market and floral studio in Tribeca named after the Southampton street of the same name. Sammy shared the entire build-out with his following online, and his vision was a calm, modern-day sanctuary from the pace of the city.
Sammy brought on Brooklyn interior designer Sarah Carpenter, and together they created a warm space of wood, plaster, and natural tones. Every element was chosen with intention, including hand-plastered domes overhead and shelving custom built in Italy. Sammy wanted an art program that held to the same standard, with a clear thematic connection to the food. Very few grocers have art at all, so there was no model to follow.
CAP collaborated with Sophia and built a retail art program of 12 works around the art of food, with artists including Mary Weatherford and Joe Bradley. The collection includes Lucien Smith's Ollie Octupus Opens Oranges, made entirely of cereal on canvas, and Smacks, Michael Swaney's hand-drawn cereal box. A single blackberry sits on Petra Cortright's mirror work 1-888-GOLDENEYE. Tyler Macko cast a lattice pie in plaster for Parents, and a hyperrealistic mushroom fills Craig Boagey's Russula Emetica. Every piece connects to what's on the shelves, which makes the art feel like it belongs to Meadow Lane.
Hundreds of New Yorkers lined up around the block for the opening. Time Out, Forbes, Fox 5, and Dezeen all covered the store, and Dezeen featured the art program alongside Sarah Carpenter's interiors. In Sammy's words: "In creating Meadow Lane, it only made sense to enlist the best for our art program. Not many grocers, if any at all, have art. Brian and Sophia Cohen were able to decorate our walls in a meaningful way. A way in which each piece complemented the space perfectly."
