Creative Art Partners co-founder and CEO Brian Ludlow sits down with Bloomberg Businessweek for its “CEO Diet” series to talk about the advice he chose not to take — and how theart rental market everyone dismissed as too small became the foundation for anentirely new industry.
Creative Art Partners co-founder and CEO Brian Ludlow sits down with Bloomberg Businessweek for its “CEO Diet” series to talk about the advice he chose not to take — and how theart rental market everyone dismissed as too small became the foundation for anentirely new industry.
Bloomberg Businessweek's “The CEO Diet” is a monthlyseries in which executives from around the world share how they manage theirtime, their teams, and their careers — including the advice they've taken, andthe advice they've deliberately ignored. In its latest installment, 13 chiefexecutives and founders opened up about the guidance they decided not tofollow, for better or worse. Among them: Brian Ludlow.
“Something I've always believed: The best opportunities are found in markets that seem too small or insignificant for anyone else to care about,”
says Ludlow, co-founder and CEO of the Los Angeles-basedart rental and sales platform Creative Art Partners. Early on, people told himthe market for renting art was too small to build a business on.
“When you own a niche others ignore, you build momentum, refineyour product and define the category on your own terms. The market everyonetold me was too small turned out to be the foundation for an entirely newindustry.”
Read the full Bloomberg Businessweek feature, “Advice That CEOs and Founders Have Ignored, for Betteror Worse,” here
