Curated art collections can powerfully reflect a company's values and mission, creating a sense of identity and community among employees. Art isn't just something to look at – it can be a springboard for conversation and collaboration.
At Raise, we believe your workplace should be an extension of your company's brand identity, inspiring creativity, collaboration, and a sense of belonging for your team. Gone are the days of sterile office spaces; today, art is a powerful tool for shaping company culture, fostering employee well-being, and sparking innovation.
Recently, we had the pleasure of collaborating with Creative Art Partners (CAP), a leading art firm, to bring art to life in workspaces. Historically, art collections were often sourced from individual family assets and curated behind closed doors. CAP aims to make collecting and installing major artworks and complete collections in workspaces more accessible, inclusive, and transparent.
Art as a Strategic Tool for Office Culture.
CAP highlights a significant shift in how art is viewed in the workplace. It serves a distinct function, fostering a sense of ownership and connection among employees.
As CEO of CAP, Brian Ludlow says, "Working alongside a collection of dynamic contemporary art inspires creative thought and encourages new ways of looking, thinking, and doing business internally and externally."
This strategic use of art helps employees deepen their relationships with their workspace, strengthening the company culture.
“Owen Fileti, Managing Partner at Raise, explains, "Transforming a workplace to align with a brand's mission and creating experiential environments through CAP’s art activations is incredibly powerful. We anticipate growing demand from tenants seeking impactful ways to elevate their brand and enhance company culture. This innovative approach is a game-changer for placemaking experts and truly exciting.”
Reflecting Company Values and Building Community
Curated art collections can powerfully reflect a company's values and mission, creating a sense of identity and community among employees. Art isn't just something to look at – it can be a springboard for conversation and collaboration. Although specific discussions may not always be observed, the presence of themed art collections undoubtedly stimulates creative expression and innovative thinking. Our joint collaboration with Kevin Hart's production company, Hartbeat, is a testament to this. CAP helped Hartbeat enhance workplace diversity and inspire employees by curating unique art collections.
“Central to Hartbeat's exemplary company culture is celebrating and highlighting diversity. Their goal was to engage CAP to create a rotating collection focusing on international black creators." - Creative Art Partners.”
The Benefits of a Rotating Art Program
Static art displays can feel stagnant. CAP's approach of rotating art
collections allows more voices to be heard. This process can encourage team members to share their perspectives and interests. It's a way to keep the workplace environment dynamic and engaging.
“Artwork rotations allow for more voices to join the conversation. These collection rotations can be a means for organizations to build new trust and gain insight into team members' personalities, histories, and interests." - Rachel Keller, CAP.”
Supporting Local Artists and Enhancing Community Impact
When possible, CAP incorporates works by local artists, a mission Raise wholeheartedly supports. This injects a sense of civic pride and vibrancy into the office space, exposing employees and visitors to local talent and fostering a connection with the surrounding community.
Conclusion
Art has evolved from a decorative element to a strategic asset in workplace design. At Raise, we are committed to helping companies innovate with their workplace design. By partnering with experts like Creative Art Partners, we can create workspaces that look beautiful and inspire greatness.
