Upfront Venture Capital

Upfront Ventures is an early-stage venture capital firm based in Santa Monica, California. It was founded in 1996 as GRP Partners and took its current name in 2013. The firm has raised roughly $2 billion across its funds and backed more than 200 companies, among them Ring, TrueCar and Ulta Beauty. It also hosts the Upfront Summit, an annual gathering of founders and institutional investors.